AI Automations
Sales Assistant AI
This tool automatically pulls research on both the company and the prospect to generate a pre-call report. No more jumping between websites and LinkedIn before meetings. It delivers everything in one clean summary to help sales teams prepare faster and show up informed.
Overview
The biggest hurdle was figuring out how to pull data from websites that had multiple pages. I started with the obvious method, which was extracting content straight from the main URL. It seemed like the simplest solution, and to be fair, it technically worked. But it didn’t take long to realize the limitation. It was only pulling the homepage.
If the company had their services, about page, or important details tucked away on other subpages, none of that came through which as not very useful for the kind of research I wanted this tool to handle.
I discovered FireCrawl API. Unlike a basic URL scraper, FireCrawl actually crawls the entire website. It goes beyond the homepage and pulls content from all the accessible subpages, giving a much fuller picture of the business.
Now instead of just a tiny snapshot of the company, I could pull detailed information that covered their services, about section, team pages, FAQs, etc.
